I-Auto Aftermarket "Ulwandle Olubomvu"?Izinguquko zemboni ziholela ezitayela ezintsha

Njengemakethe yama-dollar ayizigidigidi, imakethe yangemuva yezimoto yayiwulwandle olukhulu oluluhlaza okwesibhakabhaka emehlweni abatshalizimali nosomabhizinisi, kodwa eminyakeni yamuva nje, ngokuvela kwemakethe kanye nomthelela wezinto ezihlukahlukene "ze-black swan", imakethe yangemuva yezimoto. iye yaba ngaphakathi kakhulu, futhi imakethe ayikho Inzuzo kanye nenzuzo yezinkampani ezingasasebenzi kahle zibonise ukwehla.

Isibonelo, ngokusho kwedatha ye-China Automobile Maintenance Association, imvamisa yokugcinwa okuphelele kwezimoto zabagibeli baseShayina kanye nenani labanikazi bezimoto abangena esitolo liqhubekile lehla kusukela ngo-2013 kuya ku-2021. Kodwa-ke, ngemuva kwalokhu "kusuka kokuluhlaza okwesibhakabhaka kuya kokubomvu" empeleni i-aftermarket ngemva kokuvuthwa kwemoto Sheshisa ushintsho.

 

coilover 副本

Ukuphindaphinda kobuchwepheshe obusha, okunomthelela emakethe yangemuva yezimoto

I-aftermarket yezimoto isho igama elivamile lemisebenzi ehlukahlukene yesevisi ekhiqizwa ngesikhathi sokusetshenziswa kwemoto ngemva kokuba imoto ithengisiwe, okuhlanganisa ukukhanda imoto, ukuguqulwa, ukunakekelwa, umshwalense, ukuthengiselana kwezimoto ezingamasekeni, njll. Kunezinhlobonhlobo eziningi kulo lonke. i-aftermarket yezimoto ngokwayo.isici.

Kodwa izinguquko ezijulile zivela ekuphindaphindeni kwezobuchwepheshe.Eminyakeni eyishumi edlule, okuphawuleka kakhulu umthelela wokukhuphuka komkhuba "we-inthanethi +" embonini yezimoto zangemuva.I-inthanethi + i-aftermarket yezimoto iye yazala i-Tuhu, i-Diandian, Inani elikhulu lamapulatifomu ohlelo lokusebenza lwesevisi njenge-Yangchebao ne-Guazi izimoto ezisetshenzisiwe.

Ngaso leso sikhathi, iziqhwaga ze-inthanethi nazo zingene emkhakheni wemakethe yezimoto.Isibonelo, i-Baidu Maps isebenzisa i-APP yayo njengendawo yokungena, futhi ngokusekelwe ezinhlelweni zayo ezinkulu zedatha, ingene ekulungisweni kwezimoto, ukuhweba ngezimoto ezisetshenzisiwe nezinye izimboni.Ngaphezu kwalokho, iziqhwaga ze-inthanethi ezifana no-Ali kanye ne-JD.com nazo zingenile kulo mkhakha.Ukusetshenziswa kwe-inthanethi nedatha enkulu kuziguqule ngokujulile izimo zokusetshenziswa nolwazi lwesevisi yemakethe yangemuva yezimoto, futhi kwasheshisa kakhulu ukusinda kwabanamandla embonini.

Omunye umthelela ophazamisayo emakethe yangemuva yezimoto ukukhuphuka kwezimoto zamandla amasha.Ukufakwa esikhundleni samandla kaphethiloli ngamandla amasha akumane nje kushintshe amasistimu kagesi njengezinjini zezimoto zikaphethiloli kanye namabhokisi ogiya ayise ezinhlelweni zamandla amasha, kodwa ingqondo yemakethe kanye nezimo zokusetshenziswa kuzophazamiseka, futhi ibhizinisi lezimoto ezithengiswa ngemva kwezimoto ezivamile lizothinteka nakanjani. .Kunjalo, okuqukethwe kwesevisi entsha nakho kuzotholwa.

Ngaphezu kwezici zokuqanjwa kabusha kwezobuchwepheshe, isimo esiwubhubhane eminyakeni emibili edlule siphinde sibe yimbangela yokuncipha kwemakethe yezimoto.Kodwa ngokuvamile, ikhono le-aftermarket yezimoto liselikhulu, elihluke ngokuphelele ekwehleni kwedatha yesitolo esisodwa okukhulunywe ngenhla, futhi usayizi jikelele we-aftermarket yezimoto usakhula.Ngokusho kwedatha ye-Zhiyan Consulting, kusukela ngo-2014 kuya ku-2020, izinga lemboni yezimoto zaseChina liye lakhuphuka, lafinyelela ku-1,466.53 billion yuan ngo-2020. Isibalo sezimoto eChina siyanda futhi.Engxenyeni yokuqala ka-2022, inani lezimoto e-China lizofinyelela ezigidini ezingu-310, futhi isibalo sezimoto ezintsha ezinamandla sizoba izigidi ezingu-10, lapho imoto enkulu kunazo zonke eneminyaka engu-4-10 ubudala emakethe yangemuva yezimoto i-50% Ngenhla, futhi ingxenye yezimoto eminyakeni engu-1-3 ingaphezu kwama-35%.Ngokuzayo, asekhona amathuba amakhulu emakethe yangemuva yezimoto yaseChina.

Amathrendi amasha avele, futhi i-aftermarket yezimoto idala amathuba amasha.Ngokubhekene nosayizi wemakethe okhulayo, izitayela eziningi ezintsha ziye zavela emakethe yangemuva yezimoto.Ikakhulukazi ngesibusiso sobuchwepheshe obusha, indlela yokuziphendukela kwemakethe iyathakazelisa kakhulu.

01I-aftermarket yezimoto ijwayele ukuba nobuhlakani
Ubuhlakani bungashiwo buwukuphela kwendlela yemakethe yangemuva yezimoto ngaphansi kokukhula kwe-inthanethi+

kanye nezimoto ezintsha zamandla.Ukuthatha ukugeza imoto abanikazi bezimoto abajwayele kakhulu, hhayi nje kuphela imishini yokusebenza yokugeza imoto ngesandla iba ngobuhlakani ngokwengeziwe, kodwa futhi inani elikhulu labakhiqizi bemishini yokugeza izimoto ezihlakaniphile liye lavela e-China.

Ukukhuthazwa kwezimoto zamandla amasha kungase kulethe indawo yokucabanga ehlakaniphe kakhulu, ngoba izimoto zamandla amasha ngokwazo zingabathwali abahlakaniphe kakhulu, futhi ukulungiswa kabusha, ukugcinwa kanye nomshuwalense wezimoto zamandla amasha kungase kube nokuphindaphinda okuhlakaniphile okungaphezu komcabango wendabuko, njengobuchwepheshe bokushintshanisa amandla, ukuzimela okuhlakaniphile. -ukugcinwa kwenkonzo nokunye.

https://www.nbmaxauto.com/coilover-air-suspension/

i-coilover, i-shock absorber

02 Amaketango omkhiqizo aya ngokuya agqama, futhi imakethe isezingeni

Esikhathini eside esidlule, i-aftermarket yezimoto ibonakala ngokuhlukana okuphezulu, ukuncintisana okungajwayelekile, nokusebenza kahle kwezimboni.Abathengi futhi ngokuvamile banokwethemba okuphansi ezinkampanini zebhizinisi kanye nokuqwashisa ngesevisi okwanele.

Ngokubhekana nale “mpi ephakathi kwemifula namachibi”, iqembu lamabhizinisi liwina imakethe ngokumisa nokumisa izinsizakalo zabo kanye nokusebenza kwabo ngokufaka uphawu, ukuhlanganisa amaketango kanye nokuhlanganiswa kwemali, okufana noTuhu, Tmall Car, Che Jazz, De Shifu. , Umunwe omncane, njll., ngisho nezitolo zesifunda zokulungisa izimoto zivame ukwakha amaketanga emikhiqizo esifundeni.

Ngo-2021, kuzoba nemicimbi engama-80 yokutshalwa kwezimali neyokuxhasa ngezimali emakethe yezimoto yase-China, etshalwa imali kanye nenani lezimali lama-yuan ayizigidi eziyizinkulungwane ezingama-40.695, okuyizinga eliphakeme kakhulu kule minyaka eyishumi edlule, okuhloswe phakathi kwayo ukutshalwa kwezimali okujwayelekile okuyimikhiqizo ewuchungechunge.

Ezingeni lenqubomgomo, ekuqaleni kwalo nyaka, iHhovisi Jikelele loMnyango Wezokuthutha, iHhovisi Jikelele loMnyango Wezemvelo Nemvelo, iHhovisi Jikelele loMnyango Wezohwebo, kanye neHhovisi Jikelele Lokuphathwa Kwezwe I-Market Regulation ikhiphe ngokuhlanganyela “Isaziso Sokujulisa Ukusetshenziswa Okuphelele Kwedatha Yokulungiswa Kwezimoto”, okuhloswe ngayo ukujulisa ukunakekelwa kwezimoto.Ukusetshenziswa okuphelele kwedatha kuzothuthukisa izinga lesevisi yemboni yokulungisa izimoto, kuvikele kangcono amalungelo asemthethweni nezintshisakalo zabathengi, futhi kukhuthaze ukuthuthukiswa kwekhwalithi ephezulu yemakethe yangemuva yezimoto.

Lokhu kusho futhi ukuthi ukuzimisela kwezwe ukusheshisa ukusebenza okujwayelekile kwemakethe yezimoto kuzosheshisa ngokufanelekile ukwenziwa kwegama kanye nochungechunge lwemakethe yangemuva yezimoto.

03Isevisi yangemuva kokuthengisa “iya esitolo se-4S”

Ebusweni bezinga elikhulu lemakethe yangemuva yezimoto, abakhiqizi bezimoto bebelokhu befiswa isikhathi eside.Isibonelo, i-Shanghai GM idale indawo yokusebenzela yezimoto, ekleliswe kwabayishumi abahamba phambili “ku-Top 40 Chinese Auto Aftermarket Chain Enterprises ngo-2021″ ekhishwe yi-CCFA, futhi isibalo sezitolo ngo-2021 sizodlula i-1,100.

Endabeni yokuthengisa okukhuphukayo kwezimoto zamandla amasha, izinhlobo eziningi zemikhiqizo zikhethe imodeli yesikhungo sesevisi yokuthengiswa okuqondile ngemva kokuthengiswa ukuze ithathele indawo imodeli yesitolo se-4S, ngaleyo ndlela zithole isabelo semakethe kumakethe yangemuva kwezimoto.Ngakolunye uhlangothi, ubuchwepheshe bezimoto ezintsha zamandla bunezici ze-modularization, futhi izinkampani zezimoto zamandla amasha zinemibandela nendawo yokuthengisa okuqondile.Ngakolunye uhlangothi, izindleko zemodeli yesitolo se-4S yendabuko ziphezulu uma kuqhathaniswa, futhi ukuthengisa okuqondile kungathola izinzuzo ezinkulu zemakethe.

04 Ukuphindwaphindwa kwethalente kuyaqina
Ukuthandwa kwezimoto ezintsha ezinamandla kuzoletha nakanjani ukuphindaphinda kwamakhono ku

yonke imakethe yangemuva yezimoto.Ngokuvamile, izimoto zikaphethiloli zinezingxenye eziyisipele ze-SKU ezingaba ngu-70,000, kuyilapho izimoto zamandla amasha zidinga kuphela ama-SKU angaphezu kuka-6,000, okusho ukuthi izinto zokunakekela zizoncishiswa.Ngokuhambisanayo, ulwazi kanye nesakhiwo samakhono abasebenzi kufanele kulungiswe ngokufanele..

Okubalulekile ukuthi ukugcinwa kwenjini nowoyela kuzokhishwa emakethe endaweni enkulu, futhi ukugcinwa nokulungiswa kwezimoto zebhethri kuzoba okujwayelekile.U-Xia Fang, iPhini likaMongameli we-Little Thumb, wake washo esigcawini esingaphansi kwe-5th Auto Rear West Lake Summit-Auto Repair Service (West Lake) Innovation Summit: Uma inani lokugcinwa kwemoto kaphethiloli lithathwa njenge-100%, khona-ke injini, ukudluliselwa, kanye nokugcinwa kuyoba Yilokho uhhafu, futhi lezi zonke izinto zokunakekela izimoto zikagesi ezingadingi.Kulokhu, singacabanga ithonya eliphindaphindayo lamathalenta ngemuva kwalolu hlobo loshintsho.

Vele, isidingo samabhuleki, izihlungi ezifaka umoya opholile, izingxenye ezisengozini yamasondo, nesifutho sensimbi sisazoba khona, futhi sizophumelela kakhulu ngenxa yokwanda kwemakethe.Ngakho-ke, noma ngabe imakethe yezimoto ishintsha kanjani, amathuba nezinselelo zizohlala zikhona.

Ngokuvamile, imakethe yezimoto yaseChina isabhekene namathuba amaningi okunweba amabhizinisi amasha, futhi kungatholakala ukusungula okuningi nokukhula.

Kodwa-ke, kufanele kuqashelwe ukuthi ngaphansi kwethrendi entsha, imakethe yangemuva yezimoto izochazwa kabusha, futhi izinhlelo zokusebenza ezifana nokwenza idijithali, ubulungu, kanye Ne-inthanethi Yezinto zizozala i-ecology yezimoto zangemuva kwemakethe enobukhulu obengeziwe nezimo zohlelo ezibuyekeziwe.Indawo eyodwa kufanelekile ukuyibheka phambili.

 


Isikhathi sokuthumela: Oct-28-2022