“I-Double 11″ yokuthengisa yesikhulumi se-e-commerce / i-aftermarket yezimoto e-China

"I-Double 11" yokuthengisa yesikhulumi se-e-commerce kuyashisa,

noma ngabe i-aftermarket yezimoto ingathuthukiswa

I-Double 11 umcimbi odumile we-e-commerce ebukhoma, futhi futhi iyibhonasi yethrafikhi enkulu kakhulu ye-e-commerce.I-Double 11 yalo nyaka, izinxanxathela zezitolo nezitolo eziningi kakhulu zibambe iqhaza kulo msebenzi, zaze zethula izaphulelo zokuphromotha ezinamandla njengezinkundla ze-e-commerce.Izimpahla zokugqoka, ukudla, izindlu, nezinto zokuhamba konke kuyangeniswa ukuze kuhehwe ukugeleza kwamakhasimende nokushayela Ukusetshenziswa.Ukuduma kwe-Double 11 sekuxhumeke ku-inthanethi futhi akuxhumekile ku-inthanethi, futhi sekuwusuku olukhulu kuyo yonke imboni yokuthengisa ukuthi iphromothwe ngokuhlanganyela.

Ngokusho kwedatha evela kwaNebula, i-GMV yomcimbi we-2022 Double 11 izofinyelela ku-1,115.4 billion yuan, okuwukunyuka konyaka ngo-13.7%.Izinkampani ze-e-commerce ezibukhoma ezimelwe i-Douyin, i-Diantao, kanye ne-Kuaishou zinenani lentengo eliphelele lama-yuan ayizigidi eziyizinkulungwane ezingu-181.4 ku-Double 11 kulo nyaka, okuwukunyuka konyaka ngo-146.1%, okungaphezu kwalokho obekulindelwe.

Wonke umuntu uyazi ukuthi i-Douyin manje isiyinkundla ebalulekile yokuthi abathengisi ezimbonini ezihlukahlukene babambe iqhaza ekuthengisweni.Phakathi ne-Douyin Double 11 yalo nyaka (Okthoba 31st kuya kuNovemba 11), inani labathengisi ababambe iqhaza emcimbini we-Douyin 11 e-Douyin e-commerce lenyuke ngo-86% unyaka nonyaka, ivolumu yokwenziwayo kanye nenani leyunithi yekhasimende ezitolo eziningi liphindwe kabili. .

Kulesi simo, iDouble 11 yalo nyaka iphinde yaletha izinzuzo ebezingalindelekile embonini yezimoto.Izinkampani zezimoto zibambe iqhaza ngenkuthalo kule mpi.Kusukela ekupheleni kuka-Okthoba, kube nezinhlobo zezimoto ezifudumalayo kumapulatifomu amakhulu e-e-commerce.Ekuseni ngovivi ngoNovemba 11, lo mkhosi wokuthenga ufinyelele umvuthwandaba wawo.Sebenza ngokuzikhandla, qhubeka ukhangisa imikhiqizo futhi uchazele abalandeli amaphromoshini.

Ngaphansi kokukhuthazwa kokuthengisa okuphezulu kwe-Double 11, izinkampani zezimoto ezahlukene azizange zigodle izindleko ekukhangiseni, njengokuthi "ukuhlukanisa amashumi ezigidi zamakhuphoni", "izigidi zoxhaso", "ukuhlwitha izipho ezinkulu eziyizigidi ezingu-660" nokunye. .“, umdlandla wabalandeli awuzange unciphe, abathengisi nezitolo ze-4S nabo beza bezobukela futhi bavuselela isasasa.Ngemva kokubona “izinkampani ezihlanyayo” ku-Double 11, ozakwethu ku-aftermarket abakwazanga ukuzibamba bakuzame.

Ingabe i-aftermarket yezimoto ingabamba iqhaza kukho?Ingabe izodonswa?

Impendulo inguyebo, lapho ivolumu inkulu ngokwanele, ingakhuphula inzuzo futhi yandise iziteshi.Kodwa futhi ihlukaniswe ngokuya ngohlobo lwebhizinisi, futhi uhlobo oluthile nomkhiqizo kufanele kubhekwe ngokucophelela.

Umkhiqizo unquma isiteshi, futhi imakethe yangemuva yezimoto ibhekisela cishe kukho konke ukusetshenziswa nezinsizakalo ezingase zenzeke ngesikhathi sokusebenzisa okuvamile kanye nezinsizakalo zokuthenga izimoto ngemva kokuba abathengi sebengene emakethe yomkhiqizo wezimoto.Bathambekele kakhulu ekungaxhunyiwe ku-inthanethi, kepha ngokwenza idijithali Ukuthuthukiswa kwamapulatifomu nezinkundla nakho sekuqalile ukuthuthukela ekuhwebeni kwe-inthanethi naku-inthanethi.Izinkampani eziningi ezinikezela ngezimoto ezimakethe ezingemuva azikwazi ukulawula e-commerce kanye nokusakaza bukhoma, kuyilapho okunye ukugcinwa kwezimoto okuhlobene nokulungiswa kungaxhumekile ku-inthanethi.Ingaphambili lesitolo linembile.Yize ingeke yenziwe jikelele, ezinye izinkampani eziguqule ngempumelelo zihlomule kuyo.

Ngaphansi kwemodeli ye-aftermarket yendabuko, ukuhlelwa nokuthuthukiswa kokukhiqizwa kwemakethe yangemuva yezimoto ezweni lami akulingani.Kunezizathu eziningi eziphelele zalokhu.Eminyakeni yakamuva, izizathu ezahlukahlukene ezifana nezinto zokusetshenziswa, ama-chips, nesimo samazwe ngamazwe kuvimbele imikhiqizo yezinkampani zama-elekthronikhi ukuthi ingene ku-inthanethi.Amabhizinisi awakwazi ukuthola ozakwethu abafanelekile, futhi amabhizinisi amaningi aqothulwa ebunzimeni.Nokho, imakethe ikhona, futhi ubunikazi bezimoto bukhula kancane, futhi imboni yemakethe isalandela eduze.U-Zheng Yun, uzakwethu omkhulu womhlaba wonke ka-Roland Berger, wake wathi izimoto ezisebenza ngamandla emisha Isidingo semakethe yangemuva, ikakhulukazi ukuhlanzwa kobuhle, ukunakekelwa kwesintu, amathayi, izinsimbi, nezinkonzo zikagesi neze-elekthronikhi, zizokhuphuka ngokushesha eminyakeni embalwa ezayo.Lawa mabhizinisi azoba yizinsika ezibalulekile zokulungisa izimoto ezintsha.Ngakho-ke, ngaphansi kokuthambekela kwezimoto zamandla amasha ngokuzayo, ukuthuthukiswa kwe-e-commerce e-inthanethi kuzoduma kakhulu emakethe yangemuva yezimoto, njengezinsiza zangaphakathi nezinye iziphetho zokudayisa.

Ukuthuthuka okuthuthukayo kwamapulatifomu e-e-commerce kulethe amathuba kumodeli yokuthengisa yendabuko, kodwa futhi kulethe izinselelo ezithile ngokufanele.Izinzuzo zethrafikhi ezisanda kuthuthukiswa zihlanganiswe nesakhiwo semodeli evamile, kodwa ngesikhathi esifanayo, kufanele sinake kakhulu ukubaluleka okubalulekile kokusungula izinto ezintsha.Umsebenzi, ukusungula izinto ezintsha kungamandla okuthuthukisa, futhi kuzophinde kwandise ukunwetshwa kwemodeli enkathini yethrafikhi.